Privacy Policy

Opinium Research LLP (Opinium Research) is committed
to protecting your privacy and we take our responsibilities
regarding the security of our customers’ information
seriously. The following privacy policy sets out how
we use and protect the information you provide us.

The bottom line is that we promise to treat your information as confidential and that we never share your personal details with any other organisation.

Your information

When you register to become an Opinium Panel Member on or (the “Website”), you will be required to provide a range of information about yourself for example (but not restricted to) your name, address, email address. We may also capture information about your usage of our Website (for example, the URL you came from, IP address domain types like and .com, your browser type and the pages of our website that were viewed during your visit) (“Your Information”).

We may, on occasion, use IP addresses to analyse trends, administer the site, track user movement, and gather broad demographic information for aggregate use. IP addresses are not linked to personally identifiable information.

Use of your information

Your Information will be used to process your answers to any surveys in which you have chosen to participate and will allow us to provide you with access to all parts of our Website. We will also use Your Information to administer, support, improve and develop our business and may contact you occasionally for your views on our services.

We may also use Your Information to let you know about special offers, new products, services, promotions, and other similar information which we offer which may be of interest to you including invitations to participate in surveys, free prize draws, website promotions and other activities related to Opinium Research LLP’s market research business. We may contact you by post, telephone, as well as by e-mail as per your stated preferences. If, at any time, you wish to update Your Information or if you wish to opt-out of receiving these notifications from us please email

We will use Your Information in accordance with the Data Protection Act 1998 and any other laws or regulations currently in force in the United Kingdom (the “Data Protection Legislation”). We are registered with the Information Commisssioner’s Office as a data controller under the Data Protection Act 1998.

When you answer a survey on the Website you confirm that you do not and will not consider any of the uses of Your Information described above as being a breach of any of your rights under the Data Protection Legislation. When you become an Opinium Panel Member you are consenting to us using Your Information for bona fide Market Research purposes.

Occasionally, as part of the Market Research process, we may request sensitive personal information, including, but not limited to; ethnicity, sexual habits, income, voting intent, etc. You do not have to give Opinium Research LLP this information – there will be a ‘prefer not to state’ option in the question or you can simply not complete the survey – and, if you do provide this information, Opinium Research LLP guarantee to treat it with full and proper confidentiality.

Disclosing your information to third parties

Opinium Research LLP conducts market research on behalf of its clients. Information supplied by Opinium Panel Members will be disclosed to these third parties in anonymised aggregate form, and none of these third parties could ever use this data to identify any Opinium Panel Members, or to contact Opinium Panel Members without their permission.

On occasions we partner with other parties to provide specific services or manage specific surveys. When the Opinium Panel member signs up for these services, we will share names, or other contact information that is necessary for the third party to provide these services. These parties are not allowed to use personally identifiable information except for the purpose of providing these services. Opinium Research LLP may from time to time publish anonymised aggregate data on this Website but will never publish Your Information without your express and specific permission.

Except as described above, Opinium Research LLP does not sell, trade, or rent Your Information to others. We do not disclose Your Information to third parties without consent unless legally required to do so or where such disclosure is necessary to enable third parties who act for us to process any compensation or prizes due to you. Those third parties process information, process payments and deliver prizes and provide support services on our behalf.

We require all of these third parties to treat your personal information as fully confidential and we will take reasonable steps to ensure that your information is used by third parties in accordance with this policy.

Security to protect your information

You should take appropriate steps to protect Your Information: You should ensure that any machine that you use to provide data to the Opinium Panel is secure and bona-fide. We advise you to ensure that your browser software is up to date, that you have appropriate anti-virus software and that you are in a private environment (e.g. free from ‘shoulder-surfers’) before providing any confidential personal information.

We employ security measures to protect Your Information from being accessed by unauthorised persons and against unlawful processing, accidental loss, destruction and damage. We will retain Your Information for a reasonable period or as long as the law requires.


“Cookies” are small pieces of information sent by a web server to a web browser, which enables the server to collect information from the browser.

We may use Cookies for the following purposes:

  • to simplify the logging on process for registered users of the Website;
  • to help ensure the security and authenticity of registered users;
  • to provide the mechanisms for completing our online surveys; and
  • to enable traffic monitoring.

Cookies can be disabled by changing the settings on your browser. Most browsers allow you to turn off the cookie function. If you want to know how to do this please look at the help menu on your browser. [Even without a cookie you can use most of the features on the Website].

Secure sockets layer (‘SSL’)

Opinium Panel and survey data is held on secure servers. All data will be securely transmitted and encrypted over the Internet by using SSL encryption or such other standard as may, in time, replace it. All data stored about the Opinium Panel will be securely stored on our database server, which is located behind an industry standard firewall.

Changes to our privacy policy

We reserve the right to revise this Privacy Policy at any time by updating this posting.